My Interview With Marketing Sherpa at IRCE 2015

The Internet Retailer Conference and Exhibition (IRCE) show is one of the best conferences on the Ecommerce and Digital Marketing circuit. It takes place every year in the month of June, usually in Chicago, one of the great cities in North America.

During the 2015 edition, Marketing Sherpa asked me to sit down with them for an interview centering on achieving Ecommerce buy-in within your organization. I sat down with Courtney Eckerle, Reporting and Managing Editor for MEC LABS/Marketing Sherpa.

We spoke about team-building, process building, being agile, digital culture shifts, winning most of the time but leaving room for testing and failure, incremental improvements, and just doing it.

Here is the full interview on achieving Ecommerce buy-in within your organization from IRCE 2015: