The 2017 ForeSee Summit, known as Connect, took place from April 4-6 in beautiful Phoenix, Arizona at the JW Marriott Phoenix Desert Ridge Resort & Spa. Hundreds of experts in their respective fields, from Digital Marketing to Customer Experience to Consumer Analytics gathered to see what’s on the roadmap for ForeSee, a Customer Experience and Voice of Customer technology solution. (Disclosure: Mark’s is a partner of ForeSee).
A few months before the ForeSee Summit, our former Account Executive, Jennifer Macintosh, asked me if I’d be interested in speaking at ForeSee. I said absolutely! And then she said she had the perfect topic. In July of 2016, Mark’s had organized a Digital Partner Summit, and ForeSee was invited as one of our core partners. Many partners in that room said it was the first of its kind that they had been a part of. It was an amazing day, and I felt our partners and internal team were more aligned than ever. It was also intricate, as some of these partners were indeed competing for a share of our budgets. However, we have fantastic partners, and the day went perfectly.
Anyhow, back to the Connect Conference. As I got to outlining the topic and preparing my slides, I started noticing something: the Digital Partner Summit we held at Mark’s was only a part – albeit a big one – of what we were accomplishing. Mark’s was on a Digital Transformation.
From company-wide education sessions, to using ForeSee and analytics data to tell our story, which netted us more budget and resources (i.e. we doubled our budget and our team), these were pieces of the transformational framework coming into place. As we started putting more and more pieces together, we were realizing these pieces were part of our Digital Transformation.
Here are some pics of the event and some of the slides that resonated with the audience.
I got to meet some awesome individuals who represented some cool companies. And the best part of the conference for me, was people coming up to me after I spoke, and telling me that what I presented had a huge impact on them, and that they would take this away and try to implement this at their own companies. A few people even told me I should write a book about the topic. (Stay tuned on that, my mind is churning). I was also asked to speak at 2 other conferences in the U.S. in the Fall as a result of my ForeSee talk. Really exciting to see that this topic resonated, and how many people got something back to bring to their companies and teams.
Here’s some more information on the next ForeSee Summit.
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