In November 2016, the Calgary Marketing Association (CMA) asked me to attend a cocktail mixer. Since I cannot pass up free food and drink, especially when it’s at a renowned chophouse, I obviously attended.
The Calgary Marketing Association, not to be confused with the Canadian Marketing Association, is the hub for Calgary’s vibrant and growing marketing community. Now, to take a step back, before my boss introduced me to it, I didn’t even really know it existed. I’ll chalk it up partly to being new to Calgary, and the CMA’s low profile in digital promotion of itself.
Fast forward to January 2017, and I was ecstatic when CMA President Cidnee Stephen reached out to me with an invite to join the CMA Board of Directors. Didn’t take me long to say yes!!!
Here are some reasons why.
5 Reasons Why I Joined the CMA Board of Directors
1. I love the marketing industry, and I love to see communities within marketing thriving. I also want to help develop talent in any way I can. The quicker our industry moves forward (think innovation, data-driven insights, and pure marketing leadership), the more respect that marketing will demand. And that means we all win.
