In advance of Etail Canada, where I am speaking about how to surprise and delight your Ecommerce customers, Tema Frank, a customer experience expert and pioneer, reached out to me. She wanted to talk about past, current, and future challenges and opportunities in winning back customers.

Here is my interview with Team Frank in full (audio version).

 

You can also check out the online, written-out version of the interview: Winning Advice To Win Back Customers