Towards the end of March 2015, Groupon announced that it was piloting a project called Groupon Stores.
Everyone’s familiar with Groupon, the pioneer of daily deals, and the incessant emails that follow. However, in the last few years, they have launched cash back deals for groceries, a travel app, a platform that allows companies to set up their own Groupon deals, and now Groupon Stores is set to launch.
Sources inside the Chicago-based Groupon told Re/code that they are testing out a concept with a few brands that will eventually allow any product brand or retail operation to set up its own storefront.
How Does Groupon Stores Work?
In an effort to slowly chip away at Amazon and eBay, the premise of Groupon Stores is essentially to liquidate items. They do not want to compete against your own webstore or Ecommerce site, or to remove your marketplace from Amazon, eBay, or any of the many other marketplaces.
