If you work in Retail, Holiday Readiness is not just any event, it’s the event. It’s the retail version of the Indy 500, a marquee event that overshadows the rest of the year (or all the other races). It usually makes or breaks a year for a retailer, and without knowing it, it’s also the most exciting, yet stressful time for even consumers and shoppers alike. All the research, discounts, searches, add to carts, and waiting to pull the trigger on the best deals you’ve waited months – or the whole year – for.
Amplify that by 100 when you work in retail. You have at least 6+ months of planning and strategy, while analyzing previous years and current trends, watching your competition like a hawk, and then the daily, precise execution that takes place through November and December. All in the hopes and prayers your customers will love your deals and offers, and buy, buy, buy!
I was asked to take part in a Worldwide Business Research feature on Holiday Readiness, in conjunction with Etail East and ShipStation. This go-to Whitepaper, The New Rules of Holiday Readiness, can help retailers gather insights, strategies, and expectations for the upcoming holiday season. In total, 167 retailers took part in the Whitepaper, which also includes a valuable 2018 Holiday Readiness Checklist.
Click below to see the entire Whitepaper.
